Design Operations & Creative Leadership
I've spent the last decade building brands and the systems behind them — the operations, workflows, and team structures that turn creative ambition into shipped work. Here's what I bring to the table.
Core Competencies
Design Operations & Systems
I've spent years building the infrastructure behind great creative work — the workflows, templates, and repeatable systems that let teams focus on craft instead of chaos. When the machine runs smoothly, the work gets better.
Program & Project Leadership
Running a dozen client engagements simultaneously taught me how to keep complex, overlapping workstreams on track. I see the bottlenecks before they become fires and keep everything moving toward the finish line.
Cross-Functional Collaboration
The best work happens when design, engineering, marketing, and leadership are actually aligned — not just cc'd on the same email. I'm the person who creates that alignment and keeps it from drifting.
Strategic Planning & Execution
Plans are only as good as the follow-through. I connect high-level vision to day-to-day execution — setting priorities, building roadmaps, and making sure the right things get done in the right order.
Creative Direction & Brand Strategy
Twelve projects in this portfolio, twelve brands built from scratch — logos, identity systems, websites, campaigns, print runs, the works. I've done the creative work myself, so I know what good looks like and how to get there.
Design Enablement
I build lightweight systems that make teams faster without drowning them in process. The goal is always the same: remove friction, protect creative time, and help people do their best work.
Additional Expertise
Capacity Planning & Reporting
Knowing where every project stands so nothing slips through the cracks
Operational Infrastructure
The behind-the-scenes systems that let creative teams ship faster
Leadership Support
Translating design progress into clear updates that executives actually use
Marketing & Go-to-Market
End-to-end marketing — strategy, creative, execution, distribution
Multi-Disciplinary Design
Web, mobile, print, packaging — whatever the project needs
AI-Integrated Workflows
Putting AI to work where it actually saves time and improves output
Relevant Experience
CEO & Creative Director
Sliiick Communications
- Built and run a full-service agency from the ground up — branding, web, marketing, AI consulting
- Manage cross-functional teams delivering across 12+ concurrent client engagements
- Designed the operational systems, templates, and workflows that power multi-project delivery
- Own strategic planning, client roadmaps, hiring, and business development
Why I'm the Right Fit
I've Done the Work
I haven't just managed creative — I've made it. Every brand in this portfolio was built hands-on. That means I know what great work actually takes, and I build operations that protect the process instead of getting in its way.
I Build the Machine
Running my own agency meant creating every system from scratch — project tracking, team coordination, client delivery, quality control. I know how to build operational infrastructure that scales because I've done it.
Calgary Through & Through
Born here, built here. Deep roots in Calgary's business and tech community, with a network that spans from local startups to international organizations.