Design Operations & Creative Leadership
I've spent the last decade building brands and the systems behind them — the operations, workflows, and team structures that turn creative ambition into shipped work. Here's what I bring to the table.
Core Competencies
Design Operations & Systems
I've spent years building the infrastructure behind great creative work — the workflows, templates, and repeatable systems that let teams focus on craft instead of chaos. When the machine runs smoothly, the work gets better.
Program & Project Leadership
Running a dozen client engagements simultaneously taught me how to keep complex, overlapping workstreams on track. I see the bottlenecks before they become fires and keep everything moving toward the finish line.
Cross-Functional Collaboration
The best work happens when design, engineering, marketing, and leadership are actually aligned — not just cc'd on the same email. I'm the person who creates that alignment and keeps it from drifting.
Strategic Planning & Execution
Plans are only as good as the follow-through. I connect high-level vision to day-to-day execution — setting priorities, building roadmaps, and making sure the right things get done in the right order.
Creative Direction & Brand Strategy
Twelve projects in this portfolio, twelve brands built from scratch — logos, identity systems, websites, campaigns, print runs, the works. I've done the creative work myself, so I know what good looks like and how to get there.
Design Enablement
I build lightweight systems that make teams faster without drowning them in process. The goal is always the same: remove friction, protect creative time, and help people do their best work.
Additional Expertise
Capacity Planning & Reporting
Knowing where every project stands so nothing slips through the cracks
Operational Infrastructure
The behind-the-scenes systems that let creative teams ship faster
Leadership Support
Translating design progress into clear updates that executives actually use
Marketing & Go-to-Market
End-to-end marketing — strategy, creative, execution, distribution
Multi-Disciplinary Design
Web, mobile, print, packaging — whatever the project needs
AI-Integrated Workflows
Putting AI to work where it actually saves time and improves output
Relevant Experience
CEO & Creative Director
Sliiick Communications
- Built and run a full-service agency from the ground up — branding, web, marketing, AI consulting
- Manage cross-functional teams delivering across 12+ concurrent client engagements
- Designed the operational systems, templates, and workflows that power multi-project delivery
- Own strategic planning, client roadmaps, hiring, and business development
Creative Design
Various — SMBs, Government, Large Corporations
- End-to-end visual design across brand identity, print, packaging, and digital media
- Art direction for campaigns spanning local businesses to national organizations
- Built design systems and brand guidelines that scaled across teams and channels
- Hands-on production work from concept sketches through final delivery
Web Development
Various — SMBs, Government, Large Corporations
- Full-stack web development from marketing sites to complex web applications
- Front-end implementation with a focus on responsive design and performance
- CMS architecture, e-commerce builds, and custom platform development
- Bridging the gap between design intent and technical execution
Marketing
Various — SMBs, Government, Large Corporations
- Strategy and execution across digital, print, social, and traditional channels
- Campaign planning, media buying, analytics, and conversion optimization
- Content strategy, copywriting, and brand voice development
- Go-to-market planning for product launches, events, and organizational initiatives
Education & Certifications
Bachelor of Fine Arts, New Media
University of Lethbridge
Four-year degree combining studio art, digital media production, and critical theory. Training spanned interactive design, video, photography, web development, and emerging technologies — building the cross-disciplinary foundation that connects creative craft with digital execution across every project in this portfolio.
Certified Associate in Project Management (CAPM)
Project Management Institute (PMI) · Previously certified, renewable
Completed formal training in predictive, agile, and hybrid project management methodologies. Covers project lifecycle management, stakeholder engagement, scope and schedule planning, risk assessment, and resource coordination — the foundational toolkit for keeping complex, multi-stream creative work on track and on budget.
Professional Scrum Master I (PSM I)
Scrum.org · Previously certified, renewable
Completed training in the Scrum framework for iterative product delivery — sprint planning, backlog refinement, daily standups, retrospectives, and continuous improvement cycles. Brings structured agile thinking to creative operations, helping design teams ship faster while maintaining quality through tight feedback loops and transparent prioritization.
Communications, Marketing & Business
Haskayne School of Business · University of Calgary
Completed coursework in communications strategy, marketing fundamentals, and business operations through the Haskayne School of Business. These courses deepened my understanding of how brand positioning, audience segmentation, and go-to-market strategy connect to broader business objectives — bridging the gap between creative execution and commercial impact.
Why I'm the Right Fit
I've Done the Work
I haven't just managed creative — I've made it. Every brand in this portfolio was built hands-on. That means I know what great work actually takes, and I build operations that protect the process instead of getting in its way.
I Build the Machine
Running my own agency meant creating every system from scratch — project tracking, team coordination, client delivery, quality control. I know how to build operational infrastructure that scales because I've done it.
Calgary Through & Through
Born here, built here. Deep roots in Calgary's business and tech community, with a network that spans from local startups to international organizations.